What is Destination Orewa Beach (DOB)
Destination Orewa Beach (Orewa Beach Business Association) was incorporated and joined the Local Council's Business Improvement District structure in 1997.
Mainstreet Orewa Inc. T/A Destination Orewa Beach
Who is a member?
Destination Orewa Beach is funded through the Local Council, by an incremental Business Improvement District Rate on the commercial properties within our boundaries.
Included in your rates to Local Council is an "Orewa Business Improvement District Rate". The Separate Rate is collected by Local Council and passed to Destination Orewa Beach via quarterly grants. This is a fair and equitable method of providing funds for Destination Orewa Beach to represent all Orewa Beach businesses.
What is a BUSINESS IMPROVEMENT DISTRICT (bid) programme?
These programmes are not "quick fix" solutions. Basic objectives of the programme, under Business Improvement District guidelines, are an enhanced physical environment, heritage conservation, business creation and development and increased employment and local business investment. In addition to strengthening the immediate area's existing economic base, we explore ways to expand it to meet new opportunities – and challenges from outlying development that may also involve community and cultural development. The programme is intended to identify and reinforce the unique identity of a place and to promote that identity as part of its development to benefit us all.
An executive committee comprised of elected business people and a representative from the Local Board of Auckland Council, ensures Orewa's Business Improvement District programme operates efficiently and works towards meeting its objectives.
The association is the voice of Orewa Beach and is a great advocate for those wanting some strong representation. Being a member or an associate member gives organisations a greater foot into the community. For instance, members and associate members know what's going on around Orewa through our StreetTalk publication and are encouraged to attend our monthly board meetings.
There are a number of automatic benefits that both members and associate members receive. The Destination Orewa Beach website www.orewabeach.co.nz has 9,000 to 15,000 hits per month (national & international). The success of our website is due to the fact that it is regularly updated and kept informative.
Members get a free line listing on the website plus we offer the opportunity for individual web pages at a subsidised cost. Reciprocal website links are also another opportunity for members who have their own website.
Orewa Beach Visitors Guide – 60,000 brochures printed annually. All members receive a free line listing in the Orewa Beach Directory. The brochure is distributed by residential mail drop and post office box to Hibiscus Coast, Silverdale, Orewa, Warkworth and Matakana; it is also distributed to key Visitor Information Centres, Auckland Local Government Branches and all Orewa Beach Businesses, schools and community groups throughout the year.
We have an annual contract with Jasons Travel Media, 'Visitor Point' distribution to gain maximum business exposure to the tourism market. Orewa Beach brochures are displayed in 147 key accommodation, transport rental and entertainment centres focusing on Auckland city and the North Shore areas.
Destination Orewa Beach aims to be able to provide Orewa businesses with information on what's happening in our area. At various times of the year having access to research such as the monthly Retail Trade Survey, Pedestrian Counts and information on Retailers Spend.
The aim of the Association is to offer our assistance or advice in any way we can so that your business may prosper
The Hibiscus and Bays local board area extends from Waiwera in the north to Campbells Bay in the south. It includes the Whangaparaoa Peninsula and the townships of Orewa, Whangaparaoa, Silverdale, Browns Bay and Mairangi Bay.
The local board area is surrounded by a "green belt" of rural land.
The area is mainly residential with a high proportion of retired people. The Waiwera Hot Pools, which attracts over 500,000 visitors a year, the many beautiful and safe beaches and the Shakespear and Long Bay regional parks are popular attractions for residents and tourists. Gulf Harbour, on the Whangaparaoa Peninsula, is host to the second largest marina in the Southern Hemisphere, as well as a renowned international golf course.
FACTS ON THE HIBISCUS AND BAYS LOCAL BOARD AREA
Population (2008 estimate)
|Population growth (2001-2006)||13%||12%|
|Median household income ($, 2006)||$55,730||$63,390|
|Employee count (2009)||15,700||621,550|
|Employment growth since 2000||26%||20%|
Residents in the Hibiscus and Bays area are significantly older than the regional average, and median household incomes are lower than the regions.
The retail trade and construction sectors are the largest employers in the board area (16% and 15% respectively).
The Hibiscus and Bays area has experienced considerable development, due in part to the northern motorway extension to Orewa making commuting from this area more appealing. Residential and commercial development is expected to continue.
The Whangaparaoa Peninsula and Silverdale area cannot accommodate this development without diverting peak traffic. The construction of Penlink has been strongly supported by the existing population of the Hibiscus Coast. Penlink would see most of the Whangaparaoa commuter traffic diverted across the Weiti estuary to State Highway 1 and provide opportunity for future growth.
KEY INITIATIVES IN THE LOCAL BOARD AREA