Table 1: % Growth in usually resident population 1991-2001

Ethnic Groups
In the 2001 Census, over 93% of people in Rodney reported that they belong to the Pakeha ethnic group compared with 80% in New Zealand overall.

Source: Statistics NZ, 2001 Census

Education 

Age Distribution
The median age of Rodney District residents in 2001 was 38.6 years old compared with 34.8 years old for New Zealand overall. A total of 11,349 residents were aged 65 years and over, comprising 14.9% of the population, compared with 12.1% for New Zealand overall. The district had 17,304 people under 15 years, 22.7% of the population, the same proportion as New Zealand as a whole. People between the ages of 15-24 years comprised on 10% of the Rodney population, as against 13.5% nationally.

EMPLOYMENT OVERVIEW
Employment by Occupation

Business Units and Employment

Table 8: Rodney District Full-Time Equivalent (FTE) employees by Industry 1997, 2000 and 2003

Table 9: Registered Unemployed in Rodney District

RODNEY DISTRICT COUNCIL INITIATIVES
The Rodney District Council has developed an economic strategy for the district, outlined in a report entitled ‘A living Vision for Rodney’s Economy – Jobs, Wealth and a Sustainable District’. Key employment targets to be achieved by 2010 are to create 5,000 new jobs in the district. A goal to be achieved by 2006 is to have at least 60% of the workforce employed within the district. The strategy incorporates initiatives in the growth sectors of tourism, bio-business, manufacturing and commerce, forestry and quarrying, education and training, and community life, as well as a number of specific industry projects.

Outlined in the ‘Vision Rodney’ document (2003), the Council has recently completed an extensive consultation process with the residents of Rodney concerning their vision and aspirations for the future of the district. Key aspirations include maintaining a relaxed outdoor lifestyle, keeping the rural feel and greenbelts intact, retaining distinctive towns, villages and communities, avoiding urban sprawl, caring for the environment and being able to make a living within the district. 
 

Deprivation on the Hibiscus Coast? If deprivation was measured in Celsius, the Hibiscus Coast would read positively cool, almost icy.

In the latest release of the publication 'Degrees of Deprivation in New Zealand', the Hibiscus Coast data collected on census night 2003 shows a mere 186 people in Rodney to be the most deprived, with a sharp climb to 17,610 to be the least deprived.

Even though the figures show a positively well-off populace, single, working parent and eastern ward councillor Gaye Harding believes there are still a large numbers of single-parent families on the Hibiscus Coast struggling to live. She says working mums and dads are worse off than those who don't work and rely on benefits.

• 110,000 businesses (35% of NZ enterprises)
• nearly 10 businesses start up daily
• employ 534,000 people (35% of the country's population)
• accounts for about tha third of the country's economic output
• rural Auckland produces 40% of the country's fresh vegetables and a significant percent of fresh milk
• 73% of NZ imports come through Aucland's ports
• 40% of exports leave through Auckland ports
• the Auckland region's population is projected to reach 2 million by 2050
• the region is running of available land
• traffice congestion is a major concern

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